Online Surveys Stop Media Waste

In the new book What Sticks authors Rex Briggs and Greg Stuart assert that advertisers throw away $37 of every $100 they spend on advertising. One of the main causes cited for this amazing waste is that media strategy is often based on hunch and legend, not solid consumer information. And they hold this is true for companies of all sizes…even many of the corporate giants.

With reliable media research readily available, why should so many dollars still go to waste? According to Briggs and Stuart, a major reason is that wary marketers, fearful for their jobs, avoid the research or any evaluation that forces them to acknowledge and deal with faults of current or past programs.

Had Briggs and Stuart interviewed clients of Persuadable Research, we think they would have discovered a far better situation. We do custom online surveys on a daily basis for agencies and their clients. We help marketers like you reliably learn about the media use of customers, and, even better, we place this information in context of the customer’s lifestyle, readiness to shop or buy, and much more. So far, not one of our clients heads has found its way to the chopping block.

Our online surveys address must-answer media questions, including…
Is your message strategy working?
Is your creative sticking in the minds of consumers?
Are you projecting an appealing image?
What media are customers reading, viewing, and listening to regularly?
Are your customers migrating to the many new communications technologies?
When and where do your customers prefer to be contacted?
Do your customers know where to find the information you provide?

With so much at stake, there is simply no good reason not to do the research.