Online Focus Groups Expand Qualitative Research Options

Now you can do qualitative research, fast and affordably, while observing online from the comfort of your own cave. With our online focus groups you can evaluate products and concepts, advertising, packaging, websites, and more. Without travel requirements or expenses, Persuadable Research can effectively recruit panels of consumers, executives, and professionals. Our online focus group managers do it all…write the discussion guide, screen and select focus group participants, moderate your session, and deliver your final report.

We offer two types of online focus groups:
Real-Time Groups – A live, moderated online discussion, usually engaging 6-8 participants, lasting 90 minutes or less.
Bulletin Board Groups – An interactive online discussion, usually among 15-25 participants, lasting 3-5 days.

In the relaxed, anonymous online environment, both Real-Time and Bulletin Board Group participants feel at ease. They often feel more open to discuss sensitive topics and offer candid opinions than they might in traditional groups. Participating from their own home or office, respondents are not intimidated by the presence of a video recorder or a one-way mirror found in traditional groups. Nor are they influenced by peer pressure or group dominance.

Online focus groups actually expand recruiting capability while lowering costs. Without the travel requirement of traditional groups, it is often easier to recruit respondents wide and far, including specialized and high-level individuals who would otherwise seldom volunteer. We can conduct multi-city or even worldwide groups in the same day.

Some marketers are combining online surveys with online focus groups to get an in-depth look at current and prospective customers.