Online Surveys Can Be Highly Reliable

The reliability of online surveys and online focus groups can be very high when the right procedures are employed. To optimize quality, Persuadable Research recommends focus on three key areas:

Respondent Recruitment
All survey and focus group respondents should be opt-in. The Persuadable Research panel, for example, is comprised of a million individuals, all genuinely interested in sharing their opinions and who enjoy the survey process. We also have gone to great lengths to identify and access to the world’s best list sources. We deliver sample worldwide...international, national, regional, and local markets. We know where to find all types of sample, including specialty lists like teens, Hispanic, and B2B, and can efficiently aggregate lists from multiple partners to help target specialty and hard-to-reach audiences – in the tightest geographies – and always with the numbers needed for reliable results.

Survey Design
How questions, and questionnaires, are created makes a big difference in their ability to involve respondents. Our experienced Research Project Managers know how to write perceptive questions that produce superior results. They design each online survey and online focus group script to engage respondents fully. Frequently, they employ quality photos, sound clips, and even video to test advertising or product concepts, or simply to make the survey experience more involving. And because our respondents participate in the privacy and comfort of their own home or office, at their own pace, they have more time to provide thoughtful answers.

Response Validation
Our Research Project Managers manage every online survey or online focus group 24/7, start-to-finish, to satisfy response quotas and ensure a glitch-free response. They check all lists for errors and duplication. Every respondent is reminded in writing at the outset of the survey of importance of his or her veracity. “Validaters,” special questions with crosschecks, are included right in the survey to screen-out unqualified participants. And every response is time-checked the completion of each survey to help ensure that all responses are focused and thoughtful.